About Us

Our mission is simple: to provide our customers with the highest quality berries, supported by a trusted network of growers who share our commitment to excellence.

Delivering Finest Produce

We are a global alliance of growers, specialising in premium berries. Our focus is on cultivating fruit of exceptional quality, helping our customers and consumers enjoy the very best produce.

Prioritising Growers and Fruit

We work closely with growers to ensure their produce meets the highest standards, combining deep knowledge of growth and development with a focus on fruit quality and consistency.

Seamless Account Management

Our customers benefit from 24/7 access to account management through our innovative FruPro platform, making payments and programme management simple and efficient.

Tailored Expertise

From export and import to procurement, wholesale, food service and retail, our team specialises in meeting the unique needs of each sector.

Reliable Global Transport

With a strong global transport network and the necessary documentation readily available, we ensure smooth delivery for every shipment.

Longstanding Grower Relationships

Partnering with committed, reliable growers is at the heart of Colina Fruits. Our long-term partnerships across Europe and worldwide ensure quality, consistency and trust in every programme.

Our Heritage

Drawing on the 139-year legacy of our parent company, W.T Hill & Sons, we understand the unique challenges and needs of growers and customers alike.

Delighting Customers

Built on integrity, quality and a focus on service, Colina Fruits continues the rich tradition of W.T Hill & Sons Imports while setting new benchmarks in the world of premium berries.